Following its recent US acquisition of iPayment Holdings, Inc., payments solutions provider Paysafe (LON:PAYS), parent company of Skrill and NETELLER, has announced it plans to sunset the iPayment brand and replace it with its own recently re-launched brand identity and ‘Plug into Paysafe’ proposition.
The over-hauled Paysafe brand strategy, which was revealed in May, and is articulated through a new ‘Plug into Paysafe’ strapline, emphasizes the global payment provider’s commitment to delivering an unrivalled payments platform which merchants, partners, developers and consumers can ‘plug into’. Once plugged in, the one stop Paysafe payments platform gives access to a unique portfolio of payments capabilities from processing, to cash solutions, to point of sale technology.
The strategy and plans behind the iPayment re-brand decision will be shared in person with approximately 200 of iPayment’s ISO and agent partners at their annual Partner Conference which takes place today in Kissimmee, Florida.
According to Paysafe’s North America CEO of Payment Processing, Todd Linden, the re-brand of iPayment is more than just a change of name and logo, he argues it marks an industry milestone as two payments players come together with a shared vision to deliver something very different in North America.
As a result of the iPayment acquisition, Paysafe is now one of the leading payment processors in the US and it makes sense for us to capitalize on this strengthened position and go to market through one consistent brand strategy and vision. Our new ‘Plug into Paysafe’ brand positioning has resonated really well with our customers and partners and the iPayment team are enthusiastic about taking advantage of it as we merge together to deliver a truly unique payments offering in North America. I’m confident we have the opportunity to do something very bold and special in the payments space – these are exciting times.
The Paysafe brand will replace the parent brand, iPayment Holding, Inc., as well as its iPayment Capital brand with immediate effect.