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Screenshot of a breaking news alert e-mail from Q2 2017
For so many years Nintendo has kept flagship characters like Super Mario and Zelda away from smartphones. Now the company turned away from tradition as they released Pokemon Go, a game app creating an augmented reality world, allowing you to catch creatures and relive childhood memories directly on the same device you use to make phone calls.
Pokemon Go is a risk for Nintendo in a way, because the average customer has never seen anything like it before. The app connects to your GPS, setting the game in the player’s immediate surroundings.
Risky move or not, Nintendo shares went extremely parabolic, rising with 23%, adding $7 billion in market cap, early trading in Tokyo on Monday. They were up with 10% on Friday.
The twist has been well received so far as players have stormed social media with Pokemon related memes and jokes.
— Grimstyles (@Grimstyles661) July 11, 2016
— Guertana (@GraphiteAddict) July 8, 2016
— Calvin Bremer (@calvinbremer) July 7, 2016
— Mac Faulkner (@macfaulkner) July 7, 2016