The first white label clients have already gone live with SaxoTraderGO, and the bank has witnessed demand from both existing and new WLCs with a roll out taking place over the coming months. The rapid uptake of the platform shows market appetite for intuitive trading solutions, with the platform already contributing close to 40% of the bank’s retail trading flows. Saxo will now offer access to this superior trading experience to WLCs whose clients are increasingly looking for a seamless trading experience across all mobile and desktop platforms.
Saxo Bank’s Head of Platforms, Christian Hammer, says:
“Our existing and new white label clients will benefit from over 20 years of innovation and experience in trading infrastructure, allowing them to customise their client experience and create new revenue streams. This is both an opportunity to multiply trading volumes as well as protect their businesses from fast technological change.”
“Our ability to provide access to trading as part of a full-service value chain, and integrate our platform to the partner’s existing interface, both differentiates our offering and highlights our ongoing commitment to become a trading facilitator for banks and brokers around the world.”
“We believe that the combination of SaxoTraderGO which is built on an OpenAPI offers endless customisation opportunities which will change the way trading technology is white labelled in the future. Our ambition is to have all +100 White Labels migrated before year end so they can all offer their clients a version of SaxoTraderGO.”
SaxoTraderGO, built with Saxo’s OpenAPI as its foundation, was launched in May 2015. The OpenAPI offers functionality across the trade cycle – from pre-trade, execution and post-trade services for ETFs, cash stocks, CFDs, futures, Options and FX. It will enable Saxo’s institutional clients to integrate the broker’s trading and investment capabilities directly into their own applications and systems.
Saxo reiterates that white label partnerships remain a fundamental part of its business, providing banks with a reliable, sophisticated and cost-efficient way to replace outdated trading technology. At present, Saxo has over 120 active white label clients using Saxo’s technology, including 10 banks with cross-border activities.