London Capital Group moves digital marketing and affiliate management to Israel, says goodbye to Francois Nembrini


LeapRate has learned that UK online trading firm London Capital Group Holdings plc (LON:LCG) has continued its march toward a relaunch of the company’s brand with a few new senior hires, as well as the opening of a new office in Israel from where LCG will manage its digital marketing and affiliate activity.

LCG is also going to see the departure of Head of Institutional Sales Francois Nembrini, who had joined the company last fall from FXCM.

Amedeo Moscato LCGJoining LCG to head the Israel operation will be former Playtech executive Amedeo Moscato (pictured at right). Fresh from a successful 15 year career based in Europe, Amedeo will take the position of CEO of the soon-to-be-launched LCG Digital LTD, based in Israel, which will oversee all digital marketing and affiliate business globally for LCG.

Amedeo brings with him both a high profile and wealth of experience across Digital Marketing with 8 years focus in the Financial Industry specialising in Forex, CFD Trading and Binary Options. As a former managing director of Playtech Turnkey Services, Amedeo was instrumental in building Playtech’s binary option forex and affiliate businesses globally.

Amedeo told LeapRate,

I am delighted to join the LCG team and relish the opportunity to accelerate its progress both in the UK as well as new growth areas. LCG has a reputation for being innovative and with the imminent relaunch and rebrand I look forward to being a part of this.

LCG’s other senior hire will be Florian Rais, who has been appointed Chief Commercial Officer of LCG. Florian will have overall responsibility for the sales activity at LCG.

Florian began his career after finishing University as an Investment Manager with Pictet & Cie in Geneva, Switzerland. He founded Clos Belmont Finance SA in 2005,  an investment firm which specialised in asset management and private equity advisory to Eastern European and Central Asian clients. Since 2009, Florian concentrated exclusively on private equity investments, advising and handling, the structuring and restructuring of existing activities.

Florian speaks English, French, German and Russian and holds a BA and MBA degree from the HEC Business School in Lausanne, Switzerland. He is a certified portfolio manager and is a CFA and CEFA charterholder.

‘‘It brings me great excitement to join LCG at this pivotal moment in their development and I look forward to working with the team to facilitate further expansion globally.‘’ said Florian.

Charles Henri Sabet, CEO of LCG told LeapRate:

We are pleased to announce that Amedeo and Florian have joined LCG and welcome  them to the LCG senior management team.  They both bring with them a wealth of expertise and experience that I’m sure will prove invaluable to LCG’s continued growth throughout the coming years.

LCG has been in ‘rebuild’ mode since the takeover of the company led by entrepreneur Charles-Henri Sabet late last year. The company has replaced almost its entire senior management team, added MT4 trading, and has made some technology acquisitions such as Surecom. We believe that there will be even more changes and additions toward the end of the year as LCG gets ready for a major relaunch of its brand later this year and early next.

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London Capital Group moves digital marketing and affiliate management to Israel, says goodbye to Francois Nembrini

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