As social-related trading has gained popularity, the key problem reported by several FX brokers has been the difficulty in implementing and integrating “social software” into existing trading and tracking systems. It was a large decision to add social trading functionality.
FX software leader Leverate has now introduced “social widgets” — ready-to-use social trading widgets that can be quickly embedded into a broker’s website. These snippets of code function as stand-alone applications that are specifically geared to enhance a broker’s website and boost conversions.
We believe that more and more brokers will embrace social trading, either via linkups with existing independent FX social networks such as Currensee, Tradeo, and FX Junction, or by white labeling software such as Leverate’s to build their own internal networks, or at least to add the look and feel of social networking, plus certain functionalities such as what Leverate is now offering.
Cyprus-based Markets.com recently became the first major client of Leverate’s Sirix FX social platform.
For more on the global Forex industry see the LeapRate-Dow Jones Forex Industry Report.