Ladbrokes PLC (LON:LAD) has today announced the appointment of Kristof Fahy as Chief Marketing Officer, to lead all brand and marketing activity across Digital and Retail.
Mr Fahy joins from Telegraph Media Group where he is Chief Marketing Officer. Previously, he spent just over five years at William Hill plc (LON:WMH) also in the role of Chief Marketing Officer.
Mr Fahy will report to Ladbrokes Chief Executive, Jim Mullen, and will sit on the Executive Management team.
Ladbrokes is about to merge with the Coral Group, with one of the biggest beneficiaries of the deal being Playtech PLC (LON:PTEC). Conditional on the completion of the deal, Playtech is poised to receive £75 million, under a marketing service agreement dated March 2013.
If the proposed merger with Coral to create Ladbrokes Coral Plc, proceeds as planned, Mr Fahy will become Chief Marketing Officer of the enlarged group and will be part of the senior management team.
“Kristof has exceptional experience in our sector and a track record of delivery in the battle to attract and retain recreational customers.
When I set out the Ladbrokes organic plan for building long term recreational scale and made the necessary budget commitment to boost our marketing presence, I was always conscious that I would need an experienced and creative marketing professional to lead the programme. In Kristof, I have recruited the right leader who can help us maximise our spend and grow the long term loyal customer base that will build a better Ladbrokes and deliver our long term targets and ambitions.”
Kristof Fahy said:
“I am delighted to be joining Ladbrokes at this time. They have laid out an ambitious organic plan with marketing at its heart as well as progressing a transformational deal with Coral. While the challenges in these plans are clear and the market place incredibly competitive, the opportunities are exciting and deliverable and it’s a great time to be joining Jim and the Ladbrokes team.”
To view the official announcement on the appointment of Mr Fahy, click here.