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Screenshot of a breaking news alert e-mail from Q2 2017
Australian Forex and CFD broker Invast Financial Services has underlined their strategic focus on the Premium/Institutional end of the industry, with the launch of a marketing campaign targeting active traders.
The firm, which is a wholly owned subsidiary of Japanese powerhouse, Invast Securities Co., Ltd. (TYO:8709), is positioning itself as the go-to broker for clients who trade large volumes and need customized solutions with institutional quality spreads and commissions. Invast strengthened its focus on high-net-worth clients when it launched a redesigned website in September last year and, month later, shook up its FX offering in tune with this strategic focus.
Even though Invast is licensed to offer services to retail traders, the company restricts its offering to clients who deposit at least AUD 25,000 or equivalent.
Invast CEO, Gavin White, says,
“Quite frankly, most active traders are paying too much – either too much by way of wide spreads, or too much in commissions. The reason is that they get lost in the mix at retail brokers, their activity isn’t appreciated and their needs aren’t specifically satisfied. We specialize in catering only to active individuals and institutional clients. This specialization allows us to construct specific price feeds for each client. Each feed is designed to offer the lowest cost trading conditions relative to volume, trading style and instrument focus of each client.”
“This allows us to provide a much better trading environment for our clients, with a range of connectivity options, from MT4 to FIX API and various industry leading platforms and ECNs such as FlexTrade, Integral and HotSpot”.
The company is planning a big “Switch & Save” marketing campaign over the next months to promote their offering.