Forex sports sponsorship: goes for speed in signing Usain Bolt to 3-year deal

Continuing a theme of Retail Forex brokers focusing on sponsoring leading sports personalities, CySEC, FCA and ASIC regulated has announced that the world’s fastest man – nine-time Olympic gold medal winner Usain Bolt of Jamaica – will be a brand ambassador for the company for the next three years. put out the following press release today:

Usain Bolt becomes XM’s Official Ambassador

LONDON, Nov. 14, 2016 (GLOBE NEWSWIRE) — Today 14th of November 2016, XM, one of the fastest growing Forex and CFD Brokers, is proud to announce its partnership with the World’s Fastest Man, 9-Time Olympic Champion and 11 Times World Champion Usain Bolt.

Usain Bolt, widely recognized under the nickname Lightning Bolt, has signed an agreement to become XM’s official brand ambassador for the next 3 years.

During the announcement, Usain Bolt commented:

I’m happy to enter into a partnership with award-winning Forex and CFD broker XM.  XM and I have similar brand values and aim to be the best at what we do. Their reputation has helped them to become an industry leader.

Similar to XM, my focus has always been to be the fastest.

During the announcement, Chris Anthony Zacharia, Marketing Director of XM Group commented:

Usain Bolt is XM and XM is Usain Bolt.

From the day of our foundation we have been repeating and arguing that what matters in trading is execution speed. We have put endless resources to build our trading infrastructure to offer the trading speed we have today.

I cannot describe what it means to have the fastest man ever to walk on this planet as our brand ambassador. What I can say is that we as XM feel privileged.

We are aligned and focused on the same principles simply in different arenas. In the same way Usain’s speed and passion has made him the man he is today, speed and passion has made XM the brand it is today.

About XM

XM is an award-winning Forex and CFD Broker serving over 700,000 clients from 196 countries.

XM is a brand name of Trading Point Holdings Ltd, which wholly owns Trading Point of Financial Instruments UK Ltd (XM UK), Trading Point of Financial Instruments Pty Ltd (XM Australia) and Trading Point of Financial Instruments Ltd (XM Cyprus).

XM UK is regulated by the Financial Conduct Authority (705428), XM Australia is licensed by the Australian Securities and Investment Commission (443670) and XM Cyprus is regulated by the Cyprus Securities and Exchange Commission (120/10).

About Usain Bolt

Arguably the most naturally gifted athlete the world has ever seen, Usain St Leo Bolt created history at the 2016 Olympic Games in Rio when he achieved the ‘Triple Triple’, three gold medals at three consecutive Olympic Games.

In addition to his 9 Olympic Games gold medals, Usain Bolt holds 11 World T&F Championships titles.

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