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Screenshot of a breaking news alert e-mail from Q2 2017
In an official release, FCA Authorised Payment Institution (API) company ECommPay states it’s payment experts discovered that the majority of purchase abandonment stems from customers’ distrust of the payment page. The addition of critical information fields vastly improves customer perceptions of security.
Based on these results, ECommPay developed the Conversion+ payment page, which accounts for all requirements – corporate branding to give the impression that a customer’s payment takes place on a merchant’s website; the opportunity to simplify repeat payments by offering customers the option of re-entering only the sensitive data; convenient re-formatting of the website for use on the most popular electronic devices (mobiles, tablets, laptops, desktop computers, etc.); and much more.
Common customer misgivings are circumvented by implementing minor aesthetic alterations to imply optimum security; restructuring the format of the payment page for ease-of-use; and carefully selecting texts with buzzwords to grab and maintain customer attention. Adaptable to each client’s business and website, ECommPay’s payment page utilises more than twenty visual cues to raise the conversion rate of any e-Commerce merchant.
Conversion+ is founded in ECommPay’s own market research, careful analysis of focus group findings, and the observations of international research centres. Five ECommPay clients were granted the opportunity to act as beta-testers of the new payment page. Results surpassed expectations – conversion rose by 37%.
ECommPay’s research team continues to study innovative payment solutions with the intention of providing clients with an effective, reliable, and optimised service.
For further information, please visit ECommPay’s website.
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