Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced an expansion of their exclusive partnership with online foreign currency and rate exchange resource XE.com, enabling XE to monetise their in-app and mobile web inventory globally.
XE.com’s app, XE Currency, was launched in 2009 and has received over 30 million downloads, establishing it as the world’s most popular foreign exchange app. Exponential’s SDK (software development kit), offered through its mobile engagement division Appsnack, has been implemented into XE Currency’s iOS and Android properties. Since the September launch XE Currency, continued to illustrate unprecedented global success. Major traction was centered in the United Kingdom, Singapore, Australia, United States and Canada – which saw 6.5 million, 4.4 million, 4.3 million, 3.3 million and 2 million unique visits respectively –equating to over 25 million total visits.
“The impressive results that we experienced last month alone are indicative of the sophistication and ease of use that Exponential’s SDK provides us,” said Kit Purdy, executive vice president, XE.com. “We have maintained a successful, and profitable, partnership with Exponential for years and are excited about moving forward with a new exclusive deal that will make our swift transition to mobile more efficient and streamlined.”
Ben Maudsley, Exponential managing director APAC & South Africa, said: “The campaign results convey the importance of partnering with an integrated, comprehensive solution provider to simplify the ad serving process and increase revenue. We’re happy to collaborate with XE.com as they advance their mobile monetisation strategy.”
Using Exponential’s platform, publishers gain transparency into how audiences are accessing their properties – whether in-app or mobile web – providing valuable insight to help manage and optimise traffic effectively during advertising campaigns.
Prior to this two-year agreement, Exponential and XE.com have had a five-year exclusive partnership to optimise online display campaigns, which, by 2013, resulted in a 256% increase in revenue.