LeapRate Exclusive… LeapRate has learned that UK-based online trading company ETX Capital is getting set to unveil a new logo and new website, alongside a consolidation of its disparate platforms into one state-of-the-art web-based trading platform.
The company has already launched the new look and functionality in South Africa, where ETX is beta testing the whole thing before bringing it home to the UK.
The company’s South Africa site www.etxcapital.co.za is now sporting a very different and ‘new age’ look – and logo. Taking a closer look, and comparing it to the current ‘old’ ETX website which the company is still running in the UK at www.etxcapital.co.uk, those familiar with ETX will notice that the company has combined its current ETX Trader retail platform, ETX TraderPro institutional platform and its mobile platform into one new consolidated ETX Trader Pro trading platform.
ETX is making the changes off of a fairly strong base. In its most recently reported financial year (2014) the company saw Revenues grow by 38% to £34.7 million, EBITDA up 93% to £5.4 million, Net Profit more than doubling to £2.5 million, while Client Deposits hit £38.1 million, up 23% over year-end 2013.
The UK accounted for more than half (55%) of ETX Revenues in 2014, although that percentage and the company’s reliance on its home UK market is dropping. ETX has recently opened an office in Shanghai, and has been focusing a lot of its marketing muscle in the Far East.
And speaking of marketing muscle, we believe that ETX has scaled back overall marketing during the second half of this year in anticipation of a major marketing push for its about-to-be-new-look and functionality later this year and into 2016.
We will continue to follow this story, as we expect the new look and platform(s) to be formally unveiled on ETX’s main UK website in the coming weeks.