LeapRate's Daily Forex Industry Newsletter
Join now to receive first access to our EXCLUSIVE reports and updates.
Screenshot of a breaking news alert e-mail from Q2 2017
LeapRate Exclusive… Continuing our exclusive coverage of the changes afoot at FCA-regulated Forex, CFD and Spreadbetting broker ETX Capital, LeapRate has learned that in just the last few minutes the company has gone live with its new website www.etxcapital.co.uk in its home UK market.
We expect the company to make a formal press release on the matter later tonight or tomorrow.
We had earlier reported on ETX’s plans to redo its entire look and logo, as well as to update and consolidate its trading platforms across desktop and mobile. The initial beta test was done in ETX’s www.etxcapital.co.za South Africa subsidiary in October, and was later expanded to ETX’s .ie (Ireland) and .com (rest-of-world) websites in November.
With the betas now successfully complete, ETX is going with the new look and feel in its home UK market, where ETX still does about half of its revenues. As we stated above the site went live this evening in the UK, and includes a full design rebrand, which will see the firm changing from its old green layout to a new gold one.
ETX mentioned to LeapRate that it is ‘quietly confident’ with the reaction it will receive to its new look and feel, having garnered highly positive feedback from its South Africa, .ie and .com clients.
Over the course of the next few weeks we expect that the company will unveil its new platform and design in a number of its other markets, with the final changeover for all other sites due in early 2016. ETX will also still offer MT4 trading and a proprietary Binary Options trading platform.
ETX is making the changes off of a fairly strong base. In its most recently reported financial year (2014) the company saw Revenues grow by 38% to £34.7 million, EBITDA up 93% to £5.4 million, Net Profit more than doubling to £2.5 million, while Client Deposits hit £38.1 million, up 23% over year-end 2013.
The UK accounted for more than half (55%) of ETX Revenues in 2014, although that percentage and the company’s reliance on its home UK market is dropping. ETX has recently opened an office in Shanghai, and has been focusing a lot of its marketing muscle in the Far East.
What do you think of ETX’s new look and feel. Let us (and the company) know by commenting below.