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Screenshot of a breaking news alert e-mail from Q2 2017
eqlx, a Forex and CFD brokerage, announced to the public yesterday that its innovative new brokerage model is open to the general trading community at www.eqlx.io, opting out of the traditional dot com address.
eqlx is a trading name of ACM Group, Plc., an FCA regulated broker.
Committed to redefining the brokerage industry, eqlx was founded to tackle some of the commonly perceived issues in the industry— lack of transparency and a general mistrust between broker and trader. eqlx will provide a high level of transparency to its clients, including a detailed breakdown of revenue and expenses incurred.
Even more interesting, eqlx will split its quarterly net profits with its active client base; 50/50.
Matthew Carstens, CEO, and co-founder of eqlx said:
“For so long, traders, the lifeblood of brokers, have not been able to see how a broker truly operates. Brokers are like a black box. We are peeling back the curtain, allowing our clients to see exactly how much revenue we generate, how we generate it, and details on our expenses like actually what our core rates are— at a level not seen before. We believe this will change the dynamic between how a trader views their broker forever.”
“With this new level of transparency as a core tenant of ours, we are able to go a step further by treating our active traders as equals by actually valuing them on par with ourselves. We will literally be distributing 50% of any net profits of the company back to our fantastic group of active traders because we understand we are nothing without them.”
With over 900+ instruments to trade, including hundreds of single stock CFDs, eqlx comes with a full offering.
“Our business model is to run an incredibly lean organization by keeping our operating costs exceptionally low with no sales staff or fancy sports sponsorship deals in order to push as much revenue back to our active traders, or what we call “the collective”, as possible. Clients will receive clean, fair, and simply awesome execution on all of our instruments, period. This truly is a place to access the markets as it should be,” Carstens added.
Could eqlx be starting a new industry trend? What do you think? Tell us below…