China’s iPinYou deploys Azul Zing in its online advertising infrastructure

Provider of Java runtime solutions Azul Systems (Azul) has announced that iPinYou, a leading Demand Side Platform (DSP) in China, has chosen Azul Zing, Azul’s Java Virtual Machine (JVM), to power its Java-based online advertising infrastructure.

Zing raises ad success rates by securing low latency for Java-based ad servers.

iPinYou processes up to eighteen billion advertising transactions per day for some of the biggest web service providers in China. The list of iPinYou’s partners includes names like Google, Alibaba, Tencent and Baidu. From partners, iPinYou gets bidding requests which are processed to decide which ad to show and how much to bid. In China, the total transaction time for this process must be below the Exchange SLA of 50~100 milliseconds.

logoSince Zing has been deployed in iPinYou’s infrastructure, GC (garbage collection) pauses have been removed and exchange SLAs have been consistently met for all online transactions. In addition, after deploying Zing, larger JVM heap sizes have been implemented and the total number of JVMs reduced, simplifying system operation and cutting chance of operational error.

Xuehua Shen, CTO and co-founder of iPinYou, said: “We use industry leading algorithms and Azul Zing has helped us get maximum value out of these for our customers. We are delighted we have chosen to deploy the Zing JVM, having seen exceptional improvement in our ability to meet our strict SLAs on our ad serving infrastructure. We are currently moving other parts of our system, including our Hadoop deployment, to Zing as well.”

Scott Sellers, CEO and President of Azul Systems, said:

“By deploying Azul Zing, Java-based ad serving applications can handle far more ad requests while meeting strict SLAs. Zing has improved iPinYou’s bottom line by achieving better and more consistent response times for their business-critical application infrastructure. There is no other JVM which delivers such high sustained throughput combined with consistent low latency, a perfect fit for high volume web-scale use cases.”

To view the official announcement on the partnership, click here.

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