Toyota releases promising figures as 2023 curtains close

Toyota Motor (TYT) released its November data for both the US and China, with global domestic sales hitting a 27% increase, European sales climbing 15%, and China experiencing the largest single-country growth with a 17% increase.

At the beginning of 2023, Toyota, the largest automaker in the world, set itself the task of selling 10 million vehicles bearing the Lexus and Toyota brands, and as the year comes to an end beside promising data across three continents, the motor company is on track to complete this mission. Data shows that approximately 33% of all Toyota vehicles sold in 2023 have been gasoline-electric hybrids.

After facing disruptions along supply chains in 2022 and a shortage of semiconductors, the company bounced back considerably, with global production soaring 11% in the penultimate month, a new record for the automaker. Substantial demand in Japan and various overseas markets aided the recovery, and the total output for November registered 6,573 units, while global sales hit a 14% increase compared to the same period year-over-year. So far, the manufacturer has hit 9.23 million sales (almost at the 10 million mark). 2019 saw 9.05 million units, its previous highest ever figure.


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According to the report, all data includes the Toyota offshoots, specifically Lexus, Hino Motors and Daihatsu Motor. Volkswagen’s November data, released earlier this December, noted a 12% increase with 8.3mn units sold globally. Toyota, although overtaking its German rival, has continuously struggled to break China’s consumer market. The company has pitted itself against Elon Musk’s Telsa, aiming to sell 3.5 million battery-powered vehicles every year by 2030. This year, however, the company sold 95,220 pure EVs.

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