SimilarWeb launches Investors Solution to optimize portfolio performance

SimilarWeb launches Investors Solution to optimize portfolio performance

Slack is getting ready to go public and investors have never been more wide-awake. They are looking for answers on critical questions that could predict company’s growth and their expected ROI: Is the number of enterprise users increasing? What’s the geographic breakdown of users and what has been the installation rate this week?

A new kid on the financial block, SimilarWeb, answers their most critical digital questions and enables investors (like Naspers) to dive as deep as they can into potential companies for investment, into market’s performance and into trends by using a dedicated Solution, an integral part of its new product offering.

After it had raised $112M and provided insights to drive Google, eBay, Expedia and Walmart, the company is launching today an all-in-one solution that provides investors with the ability to optimize decisions throughout the investment lifecycle.

The new solution, named Investors Solution, is set to empower investors to make better investment decisions and grow their portfolio. The set of solutions is ideal for Venture Capital, Private Equity, Investment Banking and Hedge Funds, and designed to answer investors’ most critical digital questions by providing 360° visibility into a company or market’s digital performance and trends.

SimilarWeb enables investors to:

  • Map: Understand the market, quickly identify trends and consumer acquisition strategies in any industry with a digital footprint.
  • Source: Be the first to spot growing companies and identify growth signals amongst your target list seamlessly and effectively.
  • Evaluate: Make better investment decisions by evaluating and benchmarking digital performance, uncover marketing strategies, product adoption and user engagement patterns.
  • Monitor: Leverage a one-stop shop solution to grow portfolio and maximize investment returns by analyzing the portfolio competitive landscape and implementing digital best practices.

By bringing full digital visibility to the investment process, we are the first to empower investors with a complete picture of the digital performance and potential of an investment opportunity,” said Or Offer, CEO and Founder of SimilarWeb. “In an increasingly competitive environment, the ability to see potential winners with more clarity is game changing, and the insights we provide are already enabling top investors to optimize their decision making and improve their portfolio performance.

SimilarWeb is a key part of Naspers’ dealmaking and a strong enabler for us to make strategic investment decisions, based on the companies’ and industries’ web and app performance,” commented Patrick Beatty, Senior Director at Naspers. “We also leverage SimilarWeb for our portfolio companies and are very excited for planned future product developments.

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