As climate change projections grow increasingly dire, governments are calling on the private sector to address and prepare for its effects. Nori, the blockchain-based marketplace for removing carbon dioxide from the atmosphere, is making it easy for companies to pay to reducing their carbon footprint, while incentivizing farmers to switch to more eco-friendly agricultural practices.
Yesterday, Nori announced a partnership with Granular, an agriculture software company under the DowDuPont (NYSE:DWDP) umbrella that is dedicated to building stronger and more profitable farms. Granular will provide optional early access to Nori’s carbon market to its farmer customers who want to pursue.
Nori is creating a digital marketplace to provide farmers the ability to generate revenue when they remove CO2 from the atmosphere and store carbon in their soil.
Farmers have an opportunity to impact the course of climate change in a big way, and we’re thrilled about this opportunity to learn and work with them,” said Paul Gambill, Nori CEO.
The vast majority of farmers we work with make stewarding their land a high priority, both because soil health is key to their overall profitability, and because they want to pass the ground down to the next generation. We’re excited to play a role in helping them continue to do so at a profit,” commented Tamar Rosati, VP of Product for Granular.
Farmers don’t need one more thing to worry about,” Rosati concluded. “Our agreement today is focused on making sustainable food production as efficient and profitable as possible for the farmers we work with.