Prime Broker and Clearing firm GPP announced rebrand

Prime Broker and Clearing firm GPP announced that it relocates to larger offices to accommodate growing business lines and coincides move with a rebrand and new website.

So far GPP’s number of clients is up 14% compared to last year.

In February GPP launched Structured Products Business and is set to launch new business lines of Wealth Solutions and Multi-Asset Execution in the second half of 2017.

With this expansion the company relocates to larger offices, situated at 101 Wigmore Street, rebrands to GPP and launches the new website

Julian Parker

Julian Parker, founding partner and CEO at GPP, said:

We have had an extraordinary time this year taking the business forward. It’s been a balance between delivering the major initiatives of a new Structured Products business, our relocation, rebranding and launching the new website whilst maintaining the high quality of our core businesses and client service.

We renamed Global Prime Partners to the simpler version, GPP, because it fits better with all of our business lines and client bases. The design work on the logo coincided with fitting out our new office and creating a brand new website.

We have continued to invest in our proprietary technology and hiring knowledgeable people in dedicated functions, recruiting 30% more people over the past 12 months. For me, a key point is that our clients see that our continued investment in our business demonstrates our commitment to the space we’re in – it’s in our DNA, it’s what we do.

Our financial results will be published in July, but I’m pleased that growth has remained healthy throughout this time of reinvestment.

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