Animatronic Arnie is back to boost PPI deadline campaign


The animatronic head of Arnold Schwarzenegger is back today to remind people to check whether they had payment protection insurance (PPI) and make a decision about whether to make a complaint before the deadline on 29 August 2019.

In the new TV ad and themed radio adverts, Animatronic Arnie highlights that PPI was sold alongside a vast array of products which many people may not think of. These products include car finance, catalogue credit, credit cards, store cards and mortgages.

Andrew Bailey, FCA

Andrew Bailey, Chief Executive of the FCA said:

We know that PPI was sold on a huge variety of credit products throughout the 1990s and 2000s, but many people just don’t realise they had it.

Since we launched our campaign the largest firms have told us that the proportion of people complaining to them directly has increased. This may in part be due to the improvements we asked firms to make to their complaint handling processes, including the introduction of online checking and complaining tools. This means that more customers get to keep more of the redress that they are due.

We want people to act before the deadline. Dig out that old paperwork, visit our website or call our helpline to find out how to check if you had PPI and how to decide whether to complain.

The new adverts will run on radio, social media, video on demand and outdoor advertising including bus stops. They will run alongside some of the existing adverts which first appeared in August.

Since the campaign launched on 29 August 2017 the FCA has received nearly 17,000 calls to its helpline and nearly 900,000 people have visited its campaign website.

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Animatronic Arnie is back to boost PPI deadline campaign

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