The Basic Attention Token or BAT is built on the Ethereum network, aimed at improving the digital advertising industry. According to its website, BAT will be the token for a fully decentralized and efficient blockchain-based digital advertising platform.
The goal of introducing BAT in one’s business is to keep the customers’ data private, while delivering more relevant, targeted advertising material. The situation is win-win when it comes to BAT, as both publishers and advertisers get better performance, reporting and higher conversion rate.
Now, one of the largest cryptocurrency exchanges, Coinbase, will add the coin to its trading platform. BAT will be available on the Coinbase Pro trading platform. The exchange already accepts deposits for the digital coin and it will continue to do so for at least 12 hours before BAT starts trading for the first time.
The purpose for that is the need for sufficient liquidity to occur. Once that happens, all Coinbase Pro users will be able to exchange USDC for BAT. The service will be, for now, available only to retail customers, but not to institutional ones.
The BAT coin may not be available to customers based in the New York jurisdiction, as well as for those using Coinbase.com, the iOS and Android apps of Coinbase.
The launch of the BAT trading service will be done in four steps: transfer-only, post-only, limit-only and full trading. The four-step process is normal for most digital coins that are listed on Coinbase. The organization of a four-step launch process is usually done so that there is an orderly and as efficient as possible market.