The French retail giant, Carrefour, is launching a new program for allowing its customers to know where their milk is coming from. Of course, the new initiative is realized through blockchain. The technology has enabled a number of retail businesses to use blockchain to let their customers know about the origin and supply chain of the product they are buying.
Carrefour is actually a founding member of the IBM Food Trust platform. The blockchain technology that is already used by the retail giant is also tracking other products such as Auvergne chicken, eggs, tomatoes and oranges. The traceability program will now be tracking Carrefour’s full-fat milk. The tracking of milk starts in March, 2019.
How consumers will get info for their milk is by scanning a QR code on the label of the carton with their smartphones. This scanning then opens abundant info pack including: coordinates of the farmers whose milk is being sold, when the milk was collected, how it was packaged, and the whole path from the farm to the store, the whole supply chain. Moreover, customers will get to know all the other stakeholders involved in the production of the milk and the techniques used for the rearing of the livestock and the conditions it lives in.