2gether unveils the new face of crypto: millennial women

After 2gether, the first collaborative financial platform empowering users to spend their crypto anywhere with full support from VISA, unmasked the 2020 crypto spender, the company is now revealing who are the women using crypto and their spending habits.

Just in time for Women’s month, 2gether reveals that the women in crypto living in Europe are:

  • Millennials and Gen Xs: Most women using crypto are between 26 to 45 years old
  • Working in the service sector: The most common professions are nursing, teaching, lawyers, accountants, and economists
  • Foodies: The highest spending is on food, groceries, and transportation

According to 2gether’s survey results, 20% of spending with the 2gether prepaid Visa card is crypto from either Bitcoin (69%) or Ethereum (30%) but the market capitalization favors ETH as it’s used more often than BTC.

The 2gether prepaid Visa card enables users to spend crypto as they would euros, with the swipe of a card or by withdrawing fiat against their crypto holdings at ATMs worldwide. 2gether is able to further drive cryptocurrency into the mainstream world by enabling secure and private transactions.

Laura de Castro Braulio, Head of Marketing at 2gether, shares with LeapRate her insights about being a woman in the fintech/crypto space, and dive deeper into 2gether’ survey findings.

Laura de Castro Braulio, Head of Marketing at 2gether

Laura de Castro Braulio, Head of Marketing at 2gether

LR: What is it like to be a woman in the fintech/crypto space?

Laura: We’re living a unique moment in history, where women’s voices are louder than ever in tech, and we have to keep moving in that direction, being proud of what we’ve achieved in such a short time. The cultural change that’s happening regarding women in society is the fastest change that has ever happened, and that’s why we must keep working on it and inspiring the world to join us, because what we’ve already done so far is really something to be proud of. I believe that working on improving the economic system with one of the most powerful and disruptive technologies (blockchain) is something rewarding and inspiring, whether you’re a man or a woman. To still be a minority in the industry is a challenge that should inspire women to stop being afraid and start getting more involved in tech.

LR: What conclusions can be drawn from the survey (apart from the obvious fact that women are foodies)?

Laura: I find the percentage of women using 2gether to buy and sell crypto (23%) very relevant and exciting, compared to the 1.76% of women buying BTC in 2014 according to the University of Illinois Urbana-Champaign. I believe that in the coming years we will continue to experience this boom and at 2gether we’re proud to show the growth in women’s adoption of cryptocurrency within our community and beyond.

profile of crypto female users


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