DB Investing said Thursday that it has appointed Elena (Lena) Kupriianova as its new Chief Marketing Officer as the broker looks to accelerate its international growth strategy.
DB Investing Appoints Elena Kupriianova as Chief Marketing Officer
Founded in 2018 and headquartered in Abu Dhabi Global Market, DB Investing is licensed across multiple jurisdictions and offers more than 20,000 trading instruments.
With a client base spanning the Gulf to Latin America, the firm has positioned itself as a fast-growing broker.
Kupriianova brings senior marketing experience from major forex and trading institutions, including Exness and CFI.
The company said her track record of building measurable, scalable marketing strategies is expected to play a key role in strengthening DB Investing’s global brand and expanding its partnerships.
DB Investing CEO Gennaro Lanza said: “What struck me wasn’t a deck or a buzzword. It was clarity. Lena spoke about growth as though it were engineering — precise, measurable, and scalable. That’s exactly what we need right now.”
For Kupriianova, the priority is to ensure DB Investing’s strengths are clearly communicated.
“I don’t believe in shouting louder. I believe in saying something worth listening to — and making sure it reaches the right people. Traders, IBs, and partners are already overloaded with noise. Our job is to cut through with value and relevance, not volume,” she said.
The company said her appointment reflects its focus on transparency, innovation and global expansion as it continues to build on its regulated, award-winning trading platform.
