The provision of FX brokerage solutions is a niche technology segment which is becoming increasingly populous, with North American software provider Market Technologies expanding its marketing focus with the recruitment of Bradley Alexander as Sales and Marketing Manager of its Forex Services division.
Mr. Alexander joins the company from PitView, where he held the post as European Sales Manager, responsible for delivery of software which provides Forex Traders with indicators, which generate inside information regarding the activities of major liquidity providers.
Assuming his post last month, Mr. Alexander’s remit at Market Technologies will include providing services to Forex brokers, traders, money managers and the fiercely competitive segment which provides solutions to enable the establishment of new brokerage firms.
The company’s product range includes platforms, FIX API, plug-ins, white label programmes, social and copy trading, MT4 bridge, liquidity aggregation, back office services, and MAM and PAMM accounts for banks, brokers and institutional firms.
Operating in this sector is no easy task, as the entire business has experienced an influx of new consultancies such as Better Way FX Consulting Services which was established this year by former X Open Hub Director Juan Jutgla, as well as the metamorphosis by Tradency from social trading platform provider to comprehensive provider of end to end brokerage solutions, with its wealth of technological experience placing it in a strong position.
Positioning and business model is critical as the competition increases, with success not always guaranteed. Add More Value, the professional services consultancy and service provider behind Fair Trading Technology went bankrupt in Sweden in May this year, following a protracted period of financial difficulties.
For this reason, firms which require the continual refinement of their service and customer interaction, selection of the appropriate talent is instrumental.