MarketsPulse reports that 30% of Binary trades in its system were on mobile apps in February, up four-fold from last year.
It seems as if Binary traders really like their mobile devices. Binary platform provider MarketsPulse has reported that in February more than 30% of Binary Options trades among its clients were completed via mobile apps — up about four-fold from just 7% last May.
Platform providers such as MarketsPulse have put a lot of effort into their mobile tools, touting them as a major differentiator when pursuing new brokerage clients. And now we see why — mobile is clearly not just the way of the future, but also of the present. If you don’t have a user-friendly mobile app suite, you’re losing business. It is that simple.
MarketsPulse also pointed out that mobile traders are more active — traders using mobile execute 15% more trade actions than through web. Furthermore, the average investment amount of mobile trades is 25% more than web trades.
MarketsPulse and rival SpotOption are duking it out for leadership of the Binary Options platform sector. MarketsPulse clients include AvaFX and HantecFX, while SpotOption has a somewhat more impressive client roster including Alpari, FXDD, Markets.com (TopOption), FXCC, IronFX, Pepperstone and Windsor Brokers, as well as the only two CySEC-regulated Binary brokers — Banc de Binary and OptionWeb. SpotOption itself is actually a CySEC regulated Binary broker, allowing it to hold client funds and act as a Binary market maker for its clients which prefer not to take on any market risk, but just act as white label / marketing operators.
See below for the complete MarketsPulse press release:
MarketsPulse.com Releases Binary Options Mobile Trading Statistics
Binary Options Brokers using MarketsPulse platforms realize 30% of all trader activity through mobile applications.
London – MarketsPulse first launched native mobile applications for iPhone and Android over a year ago, followed by the launch of an HTML5-based trading website to support tablets. As in many industries, mobile trading was inevitable, but time has proven that MarketsPulse’s enterprise-class platforms that have user-friendly interfaces are the reason for their clients’ success.
As shown in the chart, mobile usage is steadily increasing. In the last 5 months, MarketsPulse clients have seen more than 30 percent of their total trade actions come from the native mobile applications. Interestingly enough, traders using mobile execute 15 percent more trade actions than through web. Furthermore, the average investment amount of mobile trades is 25 percent more than web trades.
These statistics were compiled by the MarketsPulse research team in order to provide their clients with updated information and recommendations, so that each broker can generate an optimal experience for their traders.
Undoubtedly mobile trading is here to stay, and as gathered from the data, Binary Options mobile trading is an important addition which can improve the overall trading experience. “Our mobile applications were constructed in combination with features essential to complement the overall trading experience,” says Shay Hamama, VP of Business Development at MarketsPulse.
MarketsPulse is the leading enterprise-class binary options platforms provider that combines great web engineering with a deep understanding of global financial markets. MarketsPulse offers technological solutions for binary options operations, including a stand-alone and a fully integrated solution that is completely installed on-site, providing confidentiality of data and a customizable trading experience. Working with regulated companies worldwide, the technology is ready to be compliant with regulators across the globe. For more information, please visit https://www.marketspulse.com/.