Category: Adinah Brown

customer satisfaction
September 18, 2017 BY LeapRate Staff

Success in Customer Service

The following article was written by Adinah Brown, content manager at Leverate. Good customer service today goes well beyond handing out points for frequent purchases, especially when the average consumer’s relationship with brands is polygamous. Even the most loyal of customers cheats on their favorite brand, and one bad experience will send them on a social…

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Bitcoin bubble
September 11, 2017 BY LeapRate Staff

The real value of Bitcoin

The following article was written by Adinah Brown, content manager at Leverate. As debate continues on whether the B in Bitcoin is to be capitalised or not, the BTC/USD pair hit $4,980 over the weekend, which is actually $5,000 for most traders looking to buy on cryptocurrency exchanges once the spread is included. That the price…

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art investing hedging
September 04, 2017 BY LeapRate Staff

10 of the Most Unusual Hedging Strategies

The following article was written by Adinah Brown, content manager at Leverate. Traders are always looking for tricks to give them an edge in the market. One way of doing this is by offsetting the risk of a trade by hedging it against market movements in the opposite direction. Consider it like an insurance policy so…

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Union Bank of the Philippines adopts Refinitiv's Electronic Trading
August 28, 2017 BY LeapRate Staff

Quantum Computing and Financial Trading

The following article was written by Adinah Brown, content manager at Leverate. If you have not heard of quantum computing, you are not alone. To date, most of the work of quantum computing has been taking place in universities, where super smart tech geeks work with never-before-seen technology to change the world using algorithms that most…

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Bitcoin’s recent burst due to Asian money flight, as China economy slows
August 21, 2017 BY LeapRate Staff

Hitting it Big as an FX broker in China and APAC

The following article was written by Adinah Brown, content manager at Leverate. Leverate, an industry leader in software trading technology, celebrated a second year of operations in China. The anniversary was marked with the recognition of numerous accomplishments; an ever growing pool of 50 clients, a team of 13 highly qualified staff and two offices from…

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riskiest investments
August 14, 2017 BY LeapRate Staff

What was the riskiest investment you made that paid off?

The following article was written by Adinah Brown, content manager at Leverate. Recently, there was an interesting article about several of the early employees at Google. Obviously we all know the story of Google from its humble beginnings as a research project at Stanford, to its current iteration as one of the most important tech companies…

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August 07, 2017 BY LeapRate Staff

Technology Elements of a Successful FX Brokerage

The following article was written by Adinah Brown, content manager at Leverate. Because there is such a high number of unregulated FX brokerages out there, pinpointing the exact number of established brokerages around the world is nearly impossible. However, MetaTrader4 reports that a total of 332 Forex brokerages use its trading platform, which is widely regarded…

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social-media-marketing-forex
July 31, 2017 BY LeapRate Staff

Best Practices for B2B social marketing

The following article was written by Adinah Brown, content manager at Leverate. Everyone is on social media. This is a good thing, because it means that companies have a great chance to engage with their audiences on social media, however, it also means that everyone who is on social media feels that they are experts in…

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marketing automation forex
July 24, 2017 BY LeapRate Staff

6 critical features when selecting a marketing automation tool for your brokerage

The following article was written by Adinah Brown, content manager at Leverate. Marketing automation can be a powerful tool for marketers to manage their online marketing programs, but successful marketing automation is only as good as its implementation. Without correct implementation, marketers are not as likely to see the full potential of marketing automation realized.…

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diversification eggs in one basket
July 17, 2017 BY LeapRate Staff

The Myth of Diversification

The following article was written by Adinah Brown, content manager at Leverate. Every risk management book in every corner of the world propounds the values of diversification. Your financial advisor is probably worrying about the weight of your assets and trying to balance them so that you get a healthy spread of growth stocks, international shares,…

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