Online trading services provider AT Global Markets Limited (ATFX) has announced that it has launched websites in four new languages, bringing the total number of languages on the company website to thirteen. The additional languages are Thai, Malay, Hindi and Urdu, highlighting the financial company’s plans to expand its operations in South East Asia.
With the rapid growth of customers in the region, the company has turned its attention to simplifying the interaction between traders and IBs in South East Asia by launching websites in several Asian languages, including Mandarin. The latest addition of Thai, Malay, Hindi and Urdu is another step in the same direction.
Its experience in other countries have taught ATFX that the needs of local traders differ significantly from one region to another. Since South East Asia is one of the key growth markets for the company, ATFX has been focused on gaining a good understanding of the requirements of its local traders.
This is also the reason why the company offers multilingual customer support and is currently working on launching local language support across all regions that it currently offers its services in. To achieve this, the company has designed personalised customer services with employees from different countries, such as Thailand, India, Pakistan, Taiwan, Malaysia and the Philippines.
The new language websites can be seen at: