Retail forex broker FXTM has announced its sponsorship of the Sahara Force India Formula One team to become the “Official Forex Partner” for the 2017 season.
FXTM has been very creative with its sports sponsorships. The company also backs world record BASE jumper Valery Rozov.
The Sahara Force India Formula One team jumped onto the watch list of international sports media and Formula One fans when they finished fourth in the Constructors Championship in 2016. They beat other top teams, including McLaren and Williams which operate with higher budgets, making the achievements of Sahara Force India all the more impressive.
Olga Rybalkina, FXTM
Olga Rybalkina, CEO of FXTM parent company ForexTime Ltd, said:
The Sahara Force India team was a natural choice for us, they reflect the values and goals of our company, and there are some interesting synergies. Like us, they are young and dynamic, growing in size and stature and have their eyes firmly set on the top spot of the podium.
This year heralds a new driving pairing for Sahara Force India, Esteban Ocon will be replacing Nico Hulkenberg to join Mexican Sergio Perez, who has been with the team since 2014. Esteban impressed the selection team when he tested the Force India car in 2015. Perez has established his reputation as one of the top talents in the sport scoring four podiums with the team since 2014.. He is only the fifth Mexican to drive in Formula One.
“We feel that these exceptional drivers, and the wider Sahara Force India Team, reflect the way we run FXTM, they adopt and implement leading-edge technology, they value skills enhancement, and their goal is to out-perform their competitors. We are very excited to align our brand with the quality and excellence the team is known for and are looking forward to an exciting season of racing,” says Mrs Rybalkina.
The much anticipated unveiling of the teams’ new car will take place later this week, on the 22nd of February.
Mrs Rybalkina added, “We believe that both FXTM and Sahara Force India will reach unrivaled heights this year. Individually, they are starting to make waves in their respective fields, and together they will be a formidable force.”