Standard Chartered Bank (Hong Kong) announced Wednesday that it has launched SC Invest, a new fund investment platform designed to meet the wealth management needs of young emerging affluent clients.
Standard Chartered Hong Kong Launches SC Invest Platform for ‘Emerging Affluents’
The bank stated that SC Invest streamlines the investment process, enabling account opening and fund subscription in just three steps.
It offers four foundational portfolios curated by its Chief Investment Office, with a minimum investment of HK$100 and no subscription, redemption, or platform fees.
Standard Chartered said the platform aims to address the “investment pain points” of this growing client segment by providing low entry thresholds and globally diversified portfolios.
Each portfolio invests in more than 20 exchange-traded funds and funds across regions and asset classes, targeting different financial goals under the names “Cash+,” “Income,” “Balanced,” and “Growth.”
Alson Ho, head of wealth solutions at Standard Chartered Hong Kong, said the bank has seen “significant unmet potential” in digital wealth solutions for emerging affluent clients.
“SC Invest, with its low minimum investment requirements and thoughtfully designed portfolios, addresses the investment pain points of the emerging affluent segment, while helping the bank to enhance our wealth solutions penetration, expand the client base, and achieve the goal of a client continuum, aligning with our affluent strategy from the group,” Ho said.
In the first half of 2025, the bank’s digital wealth solutions revenue increased by 1.2 times year-over-year, outpacing the growth rate in 2024. The launch of SC Invest marks a further step in Standard Chartered’s strategy to capture market share among younger, digitally active investors in Asia.
