eToro announced on Thursday that it has launched a broad suite of artificial intelligence-driven tools and products designed to democratize access to advanced investing capabilities, including a new AI assistant and quant-style portfolios.
eToro Unveils AI-Powered Marketplace and Companion to Transform Social Investing
The company said its new offerings, including a public API, AI-powered dashboards, and algorithmic trading tools, will allow vetted users known as Popular Investors to build and share bespoke strategies.
“We’re enabling our Popular Investors to innovate like top quantitative hedge funds,” said CEO Yoni Assia.
The rollout includes Tori, eToro’s AI companion, which delivers personalised insights, answers questions, and helps users navigate the platform.
“Tori underpins all of our innovations, and will evolve as our platform evolves,” Assia added.
eToro also introduced Alpha Portfolios, seven quant-style strategies built using proprietary retail trading data.
These portfolios, traditionally reserved for institutional investors, are designed to bring hedge-fund-style insights to everyday users.
The new tools are expected to allow users to create automated trading strategies, integrate real-time data, conduct stress tests, and personalise dashboards.
Assia said: “This is about more than just AI-generated insights… we’re not just democratising access to markets and data, we’re democratising innovation itself.”
The company further strengthened its community-focused approach with the acquisition of BullAware, a platform designed to enhance portfolio management. It follows eToro’s 2022 purchase of Bullsheet.
With this launch, eToro is aiming to position itself at the forefront of AI-led retail investing, building what Assia called an “open-garden marketplace” for innovation within its ecosystem.
