TradAir, the front office optimization solutions provider, today announces that Bank Leumi (TLV:LUMI), the leading Israeli bank, has gone live with TradAir’s full end to end solution, delivering their clients unique HTML5 applications, moving them ahead of their competition. This expands upon their existing TradAir True Aggregation and Rate Engine infrastructure.
Bank Leumi utilizes TradAir’s True Aggregation and True Rate Engine products to support internal trading and their innovative eCommerce desks, delivering personalized pricing to clients. The TradAir solution enabled Bank Leumi to incorporate complex algorithms into the price generation and trade coverage processes, improving pricing and hedging.
Bank Leumi has added TradAir True White Label to continue to enhance their distribution to their clients and win their market. TradAir True White Label seamlessly integrates to existing TradAir components and Bank Leumi proprietary internal systems, providing a complete end to end solution for the bank. Clients can reach Bank Leumi’s newly designed HTML5 front end solution easily and without any client install, utilizing TradAir’s highly available network.
Personalization and localization were a must for Bank Leumi, and a deciding factor in awarding the white label business to TradAir. The software was able to assimilate the banks look and feel, and deliver customized functionality to clients. In addition, the software adapted to fully integrate unique credit functionality used by the bank to manage risk, dynamically centralizing front and back office processes.
Illit Geller, CEO, TradAir said: “Bank Leumi’s leadership in delivering advanced technology to the market makes them a great partner to TradAir. Their focus on client service has enabled them to deliver their clients a superior offering. TradAir fully supports them in delivering a complete e-trading solution for their traders, sales teams and clients, enabling them to centralize and improve their workflows, pricing, and client acquisition process.”
For the official announcement from TradAir, click here.