The company said the integration allows customers to spend digital assets such as Bitcoin, USDT and Ethereum by scanning a Pix QR code at checkout, offering what it calls a faster and more modern payment experience.
Users can now make direct crypto-funded payments while relying on Pix’s familiar infrastructure.
Pix, developed by the Central Bank of Brazil, underpins the country’s 24/7 instant-payment system and is used by more than 150 million people.
It processes around R$2.5 trillion a month and enables free, instant transfers between individuals and businesses.
KuCoin Pay said the integration bridges digital assets with “the daily financial life of Brazilians,” providing a seamless link between crypto balances and traditional payment rails.
The company highlighted use cases ranging from buying coffee to shopping for electronics using the same QR-code system already widely adopted nationwide.
The launch marks the first time KuCoin Pay users can transact directly in crypto through Pix, representing a significant step in embedding digital assets into mainstream consumer payments in one of the world’s most active fintech markets.
