October 31, 2017 BY Mariela Naydenova

The power of branding - how the "Blockchain" name adds value

The word blockchain has been  swirling around the public space for quite some time now. Bitcoin and the other 1,000 digital currencies have a total market capitalization of around $170 billion. Blockchain has disrupted a series of industries from the technology companies to the agriculture companies in Russia. So, it is interesting to understand the…

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