Tag: Sports Media Gaming Ltd

July 11, 2017 BY LeapRate Staff

Forex Sports Sponsorship: CIBfx adds Ian Rush as Brand Ambassador

Offshore retail forex broker CIBfx has announced a Brand Ambassador partnership with legendary footballer Ian Rush, OBE. Ian Rush is Liverpool FC’s all time leading goal scorer, having scored a total of 346 goals in all competitions during his two spells at the club. At international level he made 73 appearances for the Wales national team and…

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December 02, 2016 BY LeapRate Staff

Forex sports sponsorship: Binary options broker Stockpair signs German football legend Lothar Matthäus as Brand Ambassador

International sports marketing agency Sports Media Gaming Ltd (SMG) is reporting that it has brokered an ambassador agreement between online brokerage Stockpair (at stockpair.net) and former German football player and coach Lothar Matthäus. Matthäus is one of the most successful football personalities worldwide. In his active career he has won nearly every possible title in world football…

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September 06, 2016 BY LeapRate Staff

Using Sports Marketing in heavily regulated Forex territories

There are quite a lot of parallel between the Forex sector and other heavily regulated industries. And that includes how they go about marketing in jurisdictions where marketing is either not formally allowed, or is heavily restricted. What can Forex brokers do in these situations? What lessons are there to be learned from other regulated…

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July 21, 2016 BY LeapRate Staff

Maximizing return on investment from Sports Sponsorships

As we reported recently at LeapRate, more and more marketing dollars from Forex brokers (and other advertisers targeting a young male demographic) are heading toward sports sponsorships. But how can we measure return on those sponsorships? How can we maximize those returns? We are please to present a special guest post on the subject by Stephen…

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