May 11, 2018 BY Valentina Kirilova

Optimove acquires email personalization tool DynamicMail

Optimove, makers of the Science-first Relationship Marketing Hub, announced that it acquired DynamicMail business from PowerInbox, a leader in email real-time personalization and dynamic subscriber engagement. The first real digital marketing tool, email is still one of the most effective platforms in relationship marketing. That said, there is a huge opportunity to bring the type…

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