HKEX unveils new logo as it rolls out its “Strategic Plan 2016-2018” LeapRate

January 21, 2016 BY Mike Fox

HKEX unveils new logo as it rolls out its "Strategic Plan 2016-2018"

"We aim to build new price discovery capabilities, benchmarks and risk management tools in fixed income, currency and commodities to complement our well-established equity and equity derivatives business." - HKEX Chairman C K Chow Hong Kong Exchanges and Clearing Limited (HKEX) today announced its Strategic Plan 2016-2018, outlining the development roadmap for HKEX and Hong Kong's…

January 20, 2016 BY Mike Fox

Optimove hires Amdocs veteran Shauli Rozen to head new customer marketing services division

Optimove works with companies in many industries, but has a specific expertise with online brokers. Clients have included ETX Capital, Oanda, City Index, eToro, EasyForex, 24option, Banc de Binary, and UFX Markets... Optimove, a Customer Marketing Cloud provider for customer-centric businesses, announced that it has launched a strategic services division, designed to deliver data-driven customer…

January 20, 2016 BY Mike Fox

EasyForex rebranding as EasyMarkets

EasyForex has today officially re-branded as easyMarkets which reflects the company's wider offering of CFDs, forex, commodities, indices and options and their brand new web trading platform. The company stated that for two years their in house developers worked closely with the broker's financial analysts, risk managers and traders to develop the new trading platform. The following features are available: 300+ markets…

August 20, 2015 BY Mike Fox

Invast Australia introduces redeveloped website for focus on prime services sector

The revamped website showcases the rich history of Invast allowing for a greater understanding of who the company is, the different clientele it caters for and the brokerage solutions it offers.

July 01, 2015 BY Mike Fox

Vested, a new communications agency for financial industry launches

Vested is an integrated communications agency, helping brands tackle their sales and marketing objectives through paid, owned, earned and shared media campaigns. Leveraging decades of deep financial knowledge and creative expertise.

June 08, 2015 BY Andrew Saks-McLeod

Marketing an Initial Public Offering (IPO) for brokers - Guest Editorial

"Companies should be using consistent, simple, high-end brand messages and creative without being too ‘corporate’ in their approach, a difficult feat that requires working with the right creative partners" - Bart Burggraaf, Managing Director & Partner, MediaGroup London

May 01, 2015 BY Mike Fox

ICM Capital exclusive Forex sponsors of ICM Miss London 2015

The final event, sponsored by ICM Capital, which will feature the 15 most successful candidates, will take place today Friday, 1st May 2015 at London’s Hippodrome.

March 18, 2015 BY Mike Fox

Baidu forex industry report shows China's "FX" search query drops in February

Some interesting news was released from Chinese search giant Baidu this week. It's foreign exchange industry report shows search query dropped in February 2015, not coincidentally, volume in the industry from January also tailed off a bit so these are highly correlated data sets. The drop in search queries related to FX was due to…

March 04, 2015 BY Andrew Saks-McLeod

Inside View: Are traditional marketing campaigns for FX brokers obsolete? iCreate says there is a better way

iCreate executives David Adest and Ronen Bar discuss the ever important ways of ensuring a cost effective means of operating FX company websites, marketing campaigns and moving quickly to maintain client, IB and affiliate relationships - with a detailed explanation of an ingenious new system

February 17, 2015 BY Andrew Saks-McLeod

The accurate way to source clients in retail FX: Revizer's Nicole Augustowski knows how

What if there was a method of marketing which seeks out potential clients and matches them with FX firms by capturing their internet behavior, therefore generating leads that are relevant? LeapRate spoke to Nicole Augustowski, Director of DR Advertisers at Revizer about sourcing clients for brokers as opposed to traditional banner advertising

Tag: marketing