October 30, 2017 BY Mariela Naydenova

Kochava Introduces First Blockchain-Based Digital Advertising Platform

Kochava, the leading mobile attribution and marketing analytics platform, today announced XCHNG, an open and unified blockchain framework for the digital advertising ecosystem. The XCHNG blockchain-based system of record enables the tokenization of an insertion order (IO, or a contract to buy advertisements) with the supporting immutable infrastructure to facilitate transactions between buyers and sellers…

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