There are quite a lot of parallel between the Forex sector and other heavily regulated industries. And that includes how they go about marketing in jurisdictions where marketing is either not formally allowed, or is heavily restricted. What can Forex brokers do in these situations? What lessons are there to be learned from other regulated…
Read moreAs we reported recently at LeapRate, more and more marketing dollars from Forex brokers (and other advertisers targeting a young male demographic) are heading toward sports sponsorships. But how can we measure return on those sponsorships? How can we maximize those returns? We are please to present a special guest post on the subject by Stephen…
Read moreAs an industry which thrives and survives on marketing, and which targets mainly a young, male demographic, it is no surprise that many of the marketing dollars of Retail Forex brokers end up at sports sponsorships. But where exactly are those marketing dollars going? How is Forex sports sponsorship changing? Is it the right investment…
Read moreFor those who frequently follow LeapRate you'll certainly have noticed a trend of forex brokers from around the world establishing beachheads in the UK and getting licensing from the FCA. The reasons vary from trying to take a piece of the very lucrative UK online trading market - still the world's #1 retail trading market as far…
Read moreOne of the themes covered recently at LeapRate has been the increasing use of sports sponsorships as a branding and marketing tool in the online trading world. A number of leading European soccer clubs have Forex sponsors, including iconic clubs Manchester United, Atletico Madrid and Messi's Barcelona FC. Forex brokers sponsor other action sports such as…
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