The following guest post is courtesy of Bart Burggraaf, Managing Director and Partner, MediaGroup London. — For years brokers and banks have relied on research and commentary as a tool to get clients to trade more and earn their trust. In the internet era, that quickly evolved to fulfil acquisition purposes as well. Financial services…
Read more"Companies should be using consistent, simple, high-end brand messages and creative without being too ‘corporate’ in their approach, a difficult feat that requires working with the right creative partners" - Bart Burggraaf, Managing Director & Partner, MediaGroup London
Read more"Many brokerages use email, tickets, chat and phone lines to support customers – but why not add video?" - Bart Burggraaf, Managing Director and Partner, MediaGroup London
Read more"In many ways it comes down to having a plan ready to go. Getting a budget approved, having the relevant advertising material with trust related messages and having a mediaplan ready to go are all things that can be done in advance" - Bart Burggraaf, Managing Partner, Media Group London
Read moreBart Burggraaf, Managing Partner at MediaGroup London explains how to find out what works for brokers conducting direct marketing campaigns
Read moreA day before the iGB Affiliate conference in Barcelona, MediaGroup London’s Bart Burggraaf discusses affiliate programs & events and how they fit into the broader marketing strategy of brokers of different sizes
Read moreMediaGroup London’s Bart Burggraaf discusses some of the ways brokers can increase the ROI of their marketing when volatility is down, as is the case right now
Read moreMediaGroup London's Bart Burggraaf looks at real-time bidding as a method by which FX brokers could efficiently fine-tune their cost model when purchasing advertising space for banner placements Much has been said about the different marketing tactics used by brokers. An average media mix consists of PPC advertising, SEO, Display advertising, email advertising, some print…
Read moreFX marketing professional Bart Burggraaf of MediaGroup London explains why product and strategy matters more than pretty advertisements I am willing to concede that product and strategy can flow from a great creative idea and that in the past many major advertising successes came from a Creative who found the golden nugget in an otherwise distinctly un-shiny…
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