SaxoTraderGO one year on: 55% of Saxo Bank revenue, 100 white label partners


It has been exactly one year since LeapRate covered live the formal launch of Saxo Bank’s next gen trading platform SaxoTraderGO at a special Paris event.

To mark SaxoTraderGO’s first anniversary, Saxo Bank has decided to share some of the stats the HTML5 platform has seen and achieved over the past 12 months.

The main stat regards uptake by clients, and that seems to have been a success. Saxo Bank is reporting that 55% of total revenue from private clients is now generated from trades on SaxoTraderGO, making SaxoTraderGO Saxo Bank’s most popular platform across all client segments.

saxobanklogobigHalf a year ago, SaxoTraderGO was rolled out to the bank’s white label partners and today more than 100 white label partners are live with GO, offering their end clients the platform in the 28 supported languages.

To celebrate the milestone Saxo Bank has unveiled the new global equities market overview on SaxoTraderGO incorporating a number of new modules: Indices, Gainers and Losers, News, Calendar Events and Overview Chart.

SaxoTraderGO, which has been written entirely in HTML5, pioneers the trading industry’s definitive move towards seamless trading on multiple devices and away from legacy proprietary systems of the past.

The launch of SaxoTraderGO also marked Saxo’s commitment to giving access to its trading infrastructure through the bank’s OpenAPI. The move, which covers Saxo’s multi-asset trading and back office infrastructure, allows clients and external developers to access over 20 years of trading infrastructure innovation. The OpenAPI allows clients and White Labels to customise and enhance their trading experience.

Last month Saxo Bank announced that users of Wallstreet CN, one of the most popular financial content providers in Greater China, will be able to access and trade Forex on their platform by leveraging the power of the OpenAPI.

Christian Hammer, Head of Platforms at Saxo Bank said:

Our initial design focus was to make the new trading and investment platform as intuitive and simple as possible while providing clients access more than 35,000 instruments across ETFs, stocks, bonds, CFDs, Forex, Futures and Options from one account.

So what’s next at Saxo Bank?

Over the course of the rest of 2016, Saxo Bank plans to have SaxoTraderGO further upgraded with a number of new features such as fully integrated technical analysis, a new stock screener, option chain and the ability for White Label partners to upload their own content.

Since its launch, SaxoTraderGO has been given a number of upgrades:

  • Global equity markets overview
  • Charts now supports a multi-screen setup
  • Login using touchID on supported devices
  • Chat directly with Saxo service staff through web, tablet and mobile
  • Equity research with deep fundamental data on more than 10,000 global stocks

Christian Hammer continues:

One of the most interesting new services we offer on SaxoTraderGO is an automated investment and trading service called SaxoSelect. It allows clients to invest in various strategies that are automatically re-balanced by Saxo Bank while clients maintain full visibility and can see the individual holdings in SaxoTraderGO. For instance we offer well diversified investment portfolios based on ETFs in cooperation with BlackRock. It is unique to offer clients the possibility to both pick their own trades as well as invest into managed portfolios all from SaxoTraderGO.

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SaxoTraderGO one year on: 55% of Saxo Bank revenue, 100 white label partners

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