Playtech selects MaxBill for B2B billing

LogNet Billing, the provider of Modern Billing solutions for service providers worldwide, today announced that the company has been selected to deliver its MaxBill solution for B2B billing at Playtech PLC(LON:PTEC), the omni-channel gaming software and services supplier.

Playtech provides services in the form of a large proportion of the gaming industry’s retail and mobile gaming software, systems, services and content and is a prominent company in enabling operators to offer any product, across any channel and on any device, creating a seamless user experience.

Playtech has more than 120 global licensees including the world’s largest gaming and betting brands such as Ladbrokes, Coral, Betfair, bet365, William Hill, Paddy Power and SkyBet.

The MaxBill solution will provide Playtech with a comprehensive set of essential tools that will enable it to manage and improve its B2B billing activities. This includes ongoing billing and reconciliation processes and complex licensee and third-party content provider revenue sharing schemes.

Playtech opted to deploy MaxBill as part of a strategic plan to expand the company’s business capacity with improved business support processes.

“Expanding the business capacity of our billing and reconciliation processes is a strategic decision,” said Shimon Akad, Chief Operating Officer at Playtech. “MaxBill will lead this transformation and will greatly improve the way we do business with our customers and partners.”

“We are delighted to welcome such a significant market leader as a new customer,” said Kirill Rechter, CEO of LogNet Billing. “Playtech demonstrates that modern billing processes can create a strategic advantage and improve business performance for a service provider in any vertical market.”

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