In an official press release, Barclays Premier League Champions Manchester City FC has announced a three and half year global partnership with leading online forex trading firm FXPRIMUS. FXPRIMUS will become Manchester City FC’s Official Online Forex Trading Partner.
The first major activation of the partnership will be at the Club’s winter training camp in Abu Dhabi next week, where Manchester City will compete with Hamburger SV of the Bundesliga for the FXPRIMUS Cup on 21 January in Al Ain. FXPRIMUS will be the Official Partner of Manchester City FC’s January 2015 UAE Tour.
The wide-ranging agreement will see FXPRIMUS acquire extensive marketing and promotional rights including presence across the Club’s digital channels. FXPRIMUS will also be a regular presence at the Etihad Stadium, with hospitality at all home games.
Tom Glick, Chief Business Officer of Manchester City FC, said:
“We are delighted to have partnered with FXPRIMUS and are really looking forward to working with them on a range of activations. It’s always very special when the team visits the United Arab Emirates, so we’re particularly looking forward to kicking off our relationship by playing the FXPRIMUS Cup in front of our fans.”
Terry Thompson, COO of FXPRIMUS echoed these sentiments. “FXPRIMUS and Manchester City FC are both leaders in their respective fields. We are extremely proud to be partnering with the Club to assist in our ambitious global growth plans. We are excited to be working closely with the Club to activate the partnership.” Thompson continued, “In analysing a potential relationship with Manchester City FC, we discovered many of our clients are also football fans, so it gives us great pleasure to bring them this sponsorship. We intend on offering many interactive ways for our clients to participate in this partnership, because ultimately this is for them.”