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Screenshot of a breaking news alert e-mail from Q2 2017
Fresh on the market this week is the latest brand from the stable of Lead Capital Markets, TRADE.com. The team at TRADE.com has invested into a new platform designed to bring an innovative approach to dealing.
Launching the new site gives TRADE.com’s Lead Capital Markets the opportunity to introduce new features, “We have worked for the past year with IBs and affiliates to understand what clients
truly require and have developed the TRADE WebTrader to be simpler, more intuitive, with an expansive choice of trading assets. We believe that a new way of trading online is finally here,
with a simpler platform, tighter regulation, relevant resources.”
Lead Capital Spokesman continues to espouse the new TRADE.com site features “We are going to great lengths to ensure that traders have all the information they need in one place to make intelligent decisions,” as they refer to the daily outlook video specifically recorded each morning for pre-session market movements, plus the real-time news coverage given throughout the day to cover a selection of the 2,000 instruments that appear on the TRADE.com WebTrader.
This active approach to online trading is backed up with a global branding campaign, which will go live in the fourth quarter of 2016 with TV coverage on Bloomberg, online advertising, a viral social media campaign to access every channel, and the new TRADE WebTrader made available to partners and their clients. Lead Capital say , “We intend to spread our story globally as a company who looked at trading differently rather than follow the crowd; a company that wants to take trading to the next level and open online trading to people from all walks of life, 24/7, from around the globe.”
Branded with the slogan, ‘Anyone, Anytime, Anywhere’, the TRADE.com brand is not only leading their new platform into the traditional territories of Asia, mainland Europe and the Middle East but also into the thriving trading regions of Scandinavia by bringing 4 new languages online, Danish, Finnish, Norwegian and Swedish, taking its grand total to 24 languages.
The clean cut pages of the new TRADE.com site bring to the forefront the advantages of education as clients can feed from 5 Levels of education including videos and eBooks, and the motivational nature of account types leading from classic to platinum as traders gain incentives and rewards when their account size increases.
Lead Capital Spokesman concludes, “This week is only the launch of TRADE.com new site, now we will push our brand into the market, helping partners and clients fulfill business goals through the new WebTrader platform.”