ICAP launches brand new newsroom and media center

It is not just the retail brokers launching new websites.

Interdealer broker ICAP plc (LON:IAP), a major platform for institutional trading of interest rates, credit, commodities, equity derivatives as well as FX (via its EBS unit), has launched a brand new website for corporate news and information at https://newsroom.icap.com/.

ICAP’s new site is a lot more visual than the previous version, containing more pictures, videos, Tweets and other resources.

Serra Balls, Group Head of Communications at ICAP had the following to say to LeapRate about the new site:

ICAP launched its Newsroom last week, making our news, thought leadership content and resources easily accessible and well categorised. We believe the site will be a strong resource for our ICAP followers, media contacts and other external stakeholders to have a deeper understanding of who we are and what we do.

We believe that the changeover in ICAP’s website, as well as those of retail forex brokers we noted above, centers mainly around making the site more friendly for mobile. Beyond just being ‘responsive’ to mobile devices, users who access websites via smartphones and tablets are typically looking for more concise and visual information – and less written text.

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