Forex sports sponsorship: Aetos becomes shirt sponsor of Australia A-League club Sydney FC

Aetos sponsor Sydney FC

Continuing our exclusive coverage of the different ways that Retail FX brokers are putting their marketing budgets into sports related sponsorships of all kinds, LeapRate can report that ASIC and FCA licensed Aetos Capital Group has announced a deal which will see it become the main “shirt” sponsor of Sydney FC. Sydney FC are the defending champions of Australia A-League football and the largest football club in Australia.

The deal with Sydney FC follows a previous agreement had with Sydney FC for pitch-side advertising.

Aetos is controlled by Chinese online entrepreneur Yongqiang Lu, and does a lot of business with Chinese clients. At a launch event for the sponsorship deal with Sydney FC, Aetos invited several influential Chinese media outlets such as Sina, NetEase and JinriToutiao. In Asia AFC Champions League play this year, Sydney FC will be facing popular Chinese club Shanghai Shenhua as well as Japanese side Kashima Antlers.

Aetos recently launched a new institutional FX unit in its London-based FCA regulated arm Aetos Capital Group (UK) Limited, to be called AETOS Direct. Aetos has hired Ross Newell from fellow Australian based brokerage group AxiCorp to head that operation. Aetos has been preparing for its big UK / institutional push for a while. The company has been ramping up marketing expenses in the second half of 2017, including pitch side advertising at English Premier League games.

Since its establishment in 2007, Aetos has expanded and grown with 25 offices in the world, including in the growing FX centers of London, Sydney and Hangzhou. In recent years, Aetos has continued its fast growth in the Asia Pacific markets, along with its focus and commitment in worldwide expansion. The company stated that aligning with football has been a successful strategy. By increasing its association with football, Aetos plans to further deepen its brand building in European and Asia Pacific regions and further increase its international reputation and influence.

As far as the partnership with Aetos goes, Chairman of Sydney FC Scott Barlow said:

AETOS Capital Group is a leading Forex broker and CFD provider with ten years of excellence in the financial industry, and Sydney FC is the Champion of the A-League. With the way that both AETOS and the Sydney FC have grown and succeeded in Asia Pacific, there are parallels between our two organisations that make us proud to announce this partnership. We look forward to seeing the AETOS brand on the front of our 2018 AFC Champions League jersey.

Participating in the AFC Champions League is an exciting experience for our players, staff and fans, and we are so delighted that we are going to share this journey with AETOS.

Mike Thomas from Aetos commented:

As a leading Forex broker and CFD provider worldwide, AETOS is so proud to become the principal partner of the Sydney FC in their 2018 AFC Champions League campaign. Sydney FC is an esteemed football club in Australia and A-League, highly welcomed by fans in the Asia Pacific. AETOS hopes its connection with football games, including the English Premier League, Australian A-League and the 2018 AFC Champions League, will be a special mark in the financial industry. The partnership with Sydney FC will definitely help to further enhance the influence of both organisations in the Asia Pacific. We wish Sydney FC a great season in 2018 AFC Champions League.

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