iFOREX Financial Trading Holdings Ltd (LON: IFRX) has appointed Daniel Shalom as Chief Operating Officer of the group, with immediate effect.
Shalom takes responsibility for the group’s day-to-day operations, a brief that spans business operations, customer experience, product and technology.
He joins with more than 20 years of experience scaling global businesses and data-driven technology platforms. Shalom spent eight years in senior executive roles at Amdocs, the global software and services provider to the telecommunications, media and financial services industries, where as Vice President of Data and AI he led a 500-person team serving Tier 1 customers. He most recently served as chief information officer at Yad Vashem, Israel’s World Holocaust Remembrance Center, where he oversaw a large-scale technology transformation programme.
Group CEO Itai Sadeh said the appointment would strengthen iFOREX’s ability to keep developing its proprietary platform and “deepen AI-driven personalisation across our global client base.” Shalom said his priority would be to build on that foundation and support the group’s further growth.
The appointment comes as the London-listed broker looks for catalysts to revive a share price that has seen little trading activity since February.
