Facebook IPO used as a marketing tool by FX broker

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Innovative marketing techniques being used to attract new clients to FX-style trading.

Marketsdotcom logoRecently we saw Ireland-based AvaFX run a Groupon campaign, selling a 96%-off online trading course. Now, we are seeing Cyprus-based online FX broker Markets.com running an innovative campaign, selling the idea that clients can trade about-to-be-public Facebook stock right after the IPO, expected later this week (click here to see).

There is a tremendous amount of retail investor interest in Facebook's IPO, not surprisingly, given that more than 900 million people globally use Facebook, in a variety of languages. This makes Facebook itself, as well as its IPO, as a very nice marketing tool for retail-investor-focused online trading firms.

Markets.com's campaign advertises that traders will be able to trade Facebook stock with up 5:1 leverage, right after its IPO. Facebook's IPO is expected to price this Thursday, with the company's shares to begin actually trading on Friday morning on Nasdaq under the ticker "FB".

For more on the global Forex industry see the LeapRate-Dow Jones Forex Industry Report.

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Guest Wednesday, 23 April 2014

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