Ever since the dawn of retail binary options trading platforms and the plethora of brands which utilize them to attract clients which place fixed bets on financial instruments, there has been a dichotomy in terms of ideology between the major binary options platform developers, with some considering it strictly a financial markets activity, others going down the gaming route.
One such firm that has taken the gaming aspect and developed it is TRADOLOGIC, which earlier this year released two land-based terminals, clearly standing its product out as one which can appeal to betting companies.
Today, TRADOLOGIC has made another step in this direction, by announcing that online gaming brand SBOBET has launched its new financial binary betting offering utilizing the TRADOLOGIC platform.
Following thorough market research and in-depth technology comparisons, SBOBET decided to go with TRADOLOGIC as their financial binary betting platform partner and added the “financial betting” products to the company’s offering. The newly launched products on the SBOBET.com website include all of TRADOLOGIC’s products, such as 60 seconds, Digital Betting and more.
SBOBET has launched the TRADOLOGIC financial binary betting products under both its Isle of Man OGRA license and Philippines CEZA-First Cagayan license. SBOBET is the first Isle of Man operator to launch and offer the TRADOLOGIC products on its website.
Ilan Tzorya, TRADOLOGIC’s founder and CEO, said: “It is a great pleasure that we conclude our successful effort to support SBOBET in their foray into financial binary betting. Their distinguished brand further strengthens our position as the leading software provider in the industry, and further, this partnership shows a strong indication of businesses’ growing desire to add financial binary betting into their product portfolio. The award winning TRADOLOGIC Binary betting product along with our OMNIX (admin) product provide the unique functionality essential for operators who are looking to diversify their offering, stay at the forefront of market demands, expand their market opportunities and enhance player value. I am confident SBOBET will leverage the synergies between the financial binary betting product and their existing betting products.”
Bill Mummery, SBOBET Isle of Man Executive Director, said: “We are very pleased to have completed our integration with TRADOLOGIC and to have successfully launched the financial binary betting products on our award winning website. Having a quality financial binary betting offering will complement our customer proposition of Value, Choice & Best of Breed products under the SBOBET brand. The implementation of this modern, flexible technology, will allow us to continue developing our offering in line with our customers’ needs in a dynamic and cost effective manner.”
For the full announcement from TRADOLOGIC, click here.